Bringing Health home:

Nutrition Outreach Rooted in Culture

At the Foundation for Innovation in Healthy Food (FIHF), we believe every meal should nourish you. This set of activities includes both education and collaboration with food providers to enhance the nutrition of actual foods.

That’s why we focus on:

Customized, culturally respectful, fun outreach that educates and empowers.
Commercially linking foodservice providers with public health goals to enhance beloved foods, without compromising flavor or joy.
Support for brands and policymakers advancing nutrient-forward innovation through creative marketing and policy.

FEATURED OUTREACH: HBCU ROADSHOW

HBCU Community Leadership

Historically Black Colleges and Universities, their alumni, and friends are leaders in many American communities. FIHF is partnering with several of these schools to make a difference.

The FIHF HBCU Roadshow is a high-impact health and culture tour reaching over 1 million people via live events, broadcast radio, and digital media.

Coordinated by the Foundation for Innovation in Healthy Food (FIHF) and backed by a coalition of scientists and thought leaders across 26 states and 5 countries, this campaign energizes the movement for better nutrition in Black communities-honoring culture, preserving joy, and preventing chronic disease.

Roadshow Highlights:

Nutrition Label Challenge

An engaging pre-event campaign that teaches college students how to decode nutrition labels-essential for lifelong wellness. (Great sponsor opportunity!)

The FIFH Experience Talent

A vibrabt hub for learning, sharing and, tasting!

Educational Resources – Brochures and materials on easy, high-fiber meals.
Athlete Meet & Greet – Hear from collegiate athletes and their favorite recipes.
Share Your Views – Participate in interactive fiber knowledge quizzes and feedback.
Free Food Tastings – Sample fiber-rich dishes crafted with local Black-owned businesses.
Fun & Prizes – Spin the wheel, enter raffles, and win giveaways!