Coalition for Grain Fiber

Our First Initiative

The Coalition for Grain Fiber (CGF), established in 2022 by the Foundation for Innovation in Healthy Food (FIHF), is dedicated to revolutionizing the food supply chain by increasing the dietary fiber content of wheat, the most consumed grain in the U.S. By improving the nutritional content of white and whole wheat flour, it seeks to save thousands of lives and dramatically reduce healthcare costs. Working with USDA-ARS, United Kingdom Biotechnology and Biological Sciences strategic research program Delivering Sustainable Wheat, Food and Agriculture Organization of the United Nations (FAO) CIMMYT, universities, and industry leaders, our mission is to enhance the nutritional value of wheat (a non-GMO crop)—delivering better health outcomes without raising retail prices or changing food choices.

What the Coalition Does

The FIHF collaborates with communities, healthcare organizations, and food supply chain stakeholders to boost the fiber content in everyday grain-based foods. By harnessing scientific innovation and aligning market and policy incentives, we make high-fiber wheat widely accessible—without asking consumers to change their habits. This strategy enhances public health, empowers growers, and fosters a more sustainable food system.

Loaf of bread on wheat field background and woman in blue inspecting crops

Our Approach

The Coalition for Grain Fiber employs a unique strategy built on collaboration, commercialization, and community engagement. The key is supporting economic innovations that bridge the gap between public health and agriculture, allowing those who receive value from public health to fund investments by those who can supply commodities with improved nutritional quality and to capture this opportunity. By aligning incentives for all stakeholders, we deliver solutions that benefit society as a whole.

Broad Technology Adoption

We enhance wheat’s fiber content while maintaining its taste, texture, and affordability—ensuring seamless consumer adoption.

Collaboration Across the Supply Chain

From researchers to policymakers and industry leaders, we unite stakeholders to integrate high-fiber wheat into the food system. Financial incentives based on market forces and policies are funded by reduction in healthcare expenditures.

Public Health Impact

By scaling fiber intake, we help prevent chronic diseases, lower healthcare costs, and reduce environmental strain.

𝗕𝗲𝘁𝘁𝗲𝗿 𝗛𝗲𝗮𝗹𝘁𝗵 𝗧𝗵𝗿𝗼𝘂𝗴𝗵 𝗚𝗿𝗮𝗶𝗻

Grains, particularly wheat, play a crucial role in delivering dietary fiber, which reduces the risk of cardiovascular disease, diabetes, and other chronic conditions while improving gut health. However, over 95% of Americans consume less fiber than recommended, a deficiency mirrored in many other countries.

Overhead image of various grains and flours displayed on a rustic table

𝗪𝗵𝗲𝗮𝘁: 𝗔 𝗖𝗼𝗿𝗻𝗲𝗿𝘀𝘁𝗼𝗻𝗲 𝗼𝗳 𝗚𝗹𝗼𝗯𝗮𝗹 𝗡𝘂𝘁𝗿𝗶𝘁𝗶𝗼𝗻

The U.S. Dietary Guidelines identifies fiber as an “under-consumed nutrient of concern.” By incorporating higher-fiber grains into everyday foods, we aim to save thousands of lives, reducing billions in healthcare costs annually. We also support mitigating climate change by decreasing healthcare interventions, which contribute 10% of U.S. carbon emissions.

Hand gently touching golden wheat in a field

Double Science for Farms and Bakeries

Scientist holding a seedling near a microscope, symbolizing food innovation and research

Development

Farmer standing confidently in a wheat field under a blue sky

Works on a Farm

Workers in a factory shaping dough and preparing loaves of bread on a production line

Bakes Good-Quality Bread

𝗪𝗵𝗮𝘁 𝘁𝗵𝗲 𝗖𝗼𝗮𝗹𝗶𝘁𝗶𝗼𝗻 𝗛𝗮𝘀 𝗕𝗲𝗲𝗻 𝗗𝗼𝗶𝗻𝗴

𝗛𝗮𝗿𝗻𝗲𝘀𝘀𝗶𝗻𝗴 𝗡𝗮𝘁𝘂𝗿𝗮𝗹 𝗪𝗵𝗲𝗮𝘁 𝗩𝗮𝗿𝗶𝗮𝘁𝗶𝗼𝗻𝘀

CGF has pioneered efforts to boost dietary fiber through natural genetic variations in commercial wheat. By integrating higher-fiber wheat varieties from existing breeding programs, we’re taking immediate steps to improve nutrient levels in widely consumed foods. This strategy ensures health benefits are accessible to all, regardless of socioeconomic status.

𝗦𝗰𝗮𝗹𝗶𝗻𝗴 𝗮 𝗖𝗼𝘀𝘁-𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻

Recognizing that U.S. healthcare spending on heart disease and type 2 diabetes is 50 times the value of the annual U.S. wheat crop, the Coalition focuses on leveraging wheat’s affordability to deliver outsized health impacts. Even modest improvements in wheat nutrients can yield substantial benefits by reducing chronic disease.

𝗔𝗹𝗶𝗴𝗻𝗶𝗻𝗴 𝗠𝗮𝗿𝗸𝗲𝘁 𝗮𝗻𝗱 𝗣𝗼𝗹𝗶𝗰𝘆 𝗜𝗻𝗰𝗲𝗻𝘁𝗶𝘃𝗲𝘀

To make this transformation sustainable, CGF is targeting market- and policy-based approaches that incentivize growers to produce higher-fiber wheat. By aligning agricultural goals with public health objectives, this effort allows farmers to benefit financially while helping reduce healthcare costs for consumers and governments.

𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝘃𝗲 𝗡𝗲𝘁𝘄𝗼𝗿𝗸

The Coalition unites 80 scientists and practitioners across 25 states and five countries. Integrated research is underway across plant breeding, food science, nutrition and health impact, and socioeconomics. This diverse team brings together expertise in agriculture, nutrition, and economics to create scalable, science-backed solutions. By fostering collaboration among researchers, policymakers, and industry stakeholders, CGF has laid the groundwork for meaningful and lasting change.

𝗢𝘂𝘁𝗰𝗼𝗺𝗲𝘀

𝗜𝗺𝗺𝗲𝗱𝗶𝗮𝘁𝗲 𝗮𝗻𝗱 𝗟𝗼𝗻𝗴-𝗧𝗲𝗿𝗺 𝗛𝗲𝗮𝗹𝘁𝗵 𝗕𝗲𝗻𝗲𝗳𝗶𝘁𝘀

CGF’s initiatives focus on increasing daily fiber intake to combat chronic diseases such as cardiovascular disease, type 2 diabetes, and gut cancer. By focusing on wheat—a non-GMO crop with universal reach—we achieve broad health impacts with minimal disruption to consumer habits.

𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝗙𝗼𝗼𝗱 𝗦𝘆𝘀𝘁𝗲𝗺𝘀

By improving the nutritional quality of staple grains, the Coalition contributes to a sustainable food system that supports healthier lives, reduces healthcare costs, and provides environmental benefits by decreasing healthcare-related carbon emissions.

𝗨𝗻𝗶𝘁𝗶𝗻𝗴 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝗶𝗲𝘀

CGF bridges the gap between rural growers and urban consumers, fostering a shared commitment to better health and sustainability. By leveraging one of the world’s most important crops, the Coalition is creating a future where nutritious, affordable, and widely accessible foods improve lives on a global scale.

Woman smiling while holding an orange and red pepper

A Public Health Model for the Future

The Coalition for Grain Fiber demonstrates how targeted agricultural innovation can solve critical public health challenges at scale. By uniting science, policy, and market forces, we’re doing more than revolutionizing wheat—we’re creating a blueprint to address global nutrition and sustainability needs.

Future Coalitions

As FIHF continues its mission to improve health and sustainability through food innovation, we are actively assessing areas where we can expand impact. Follow-on initiatives will be easier to implement and with greater benefits than may be expected. Several foods are consumed by virtually everyone several times a day:

Man using a tablet to monitor crops in a field
Multigenerational family gathered around a table enjoying a healthy meal
TOP 3 FOOD SHARE OF DIET
Graphic showing “51% US” in yellow with additional small stats

Financial incentives based on proven market strategies and public policies.

These top foods include: corn, wheat, rice, chicken, beef, pork, dairy, tomatoes, potatoes, and lettuce. Existing research on opportunities to enhance the nutrition of each of these foods provides an exciting foundation for follow-on efforts. These areas are currently under evaluation for feasibility, partnerships, and implementation pathways.

Colorful salad with corn, tomatoes, eggs, and greens
Initiatives

FIHF leads targeted programs to address critical challenges in food and health systems: