COALITION FOR

GRAIN FIBER

GRAIN FIBER

In the Coalition for Grain Fiber, FIHF partners with communities, healthcare, and food supply to increase the amount of fiber in the grain-based food that consumers choose to eat.

We seek to reduce chronic disease and improve lives at a global scale:

By increasing nutrition without impacting baked good taste, feel, or consumer price, all socioeconomic groups benefit. By engaging stakeholders and aligning incentives, market forces can create incentives for farmers and other food suppliers to deliver increased nutrient foods. Through collaboration, we aim to save many thousands of lives and tens of billions of dollars per year in annual healthcare costs.

Read a summary of our vision and approach. Enter your email address to receive the Coalition for Grain Fiber PDF.

The Most Important
Crop in History

  • Wheat is the source of 37% of Americans’ fiber intake, which is essential for a healthy diet.
  • Wheat delivers 20% of protein and calories globally.
  • The average American consumes more than 4.5 servings of wheat daily.
  • Wheat consumption is consistent across income classes.
Grains are a critical source of healthy fiber that can reduce cardiovascular disease and diabetes, improve gut health, and more. Today, over 95% of Americans consume less fiber than is recommended, and many other countries suffer from similar deficiencies.

Wheat is the primary staple of many nations’ diet, including two thirds of grains consumed in the United States. Humans have harvested wheat for over ten thousand years. It is arguably the most important food in human history. 

Better Health Through Grain

The US Dietary Guidelines Committee designated dietary fiber an “under-consumed nutrient of concern.” Building on recent scientific advances, our effort can permit agri-food technology and infrastructure to increase fibers and other nutrients in desired foods, with government, healthcare, and other organizations who value public health incentivizing this increased fiber incorporation. This approach may save many thousand lives around the world and billions in annual healthcare costs. This approach may address the chronic disease crisis at scale, with potentially exceedingly attractive benefit-to-cost. All socioeconomic groups may benefit, with no required change in consumer behavior. Moreover, by reducing healthcare interventions, currently associated with 10% of carbon emissions in the United States, the broad adoption of high-fiber wheat may also help mitigate climate change.

Our Approach

The Coalition for Grain Fiber’s novel approach brings together sound and proven tactics in cross-organization collaboration, commercialization, and community outreach. By aligning participant and societal outcomes, we deliver positive results for all.

We target broad technology adoption without relying on consumers to alter their food choices. Collaboration across the supply chain and with organizations that value public health allows us to increase the fiber in grains, with all stakeholders benefiting from the result. And from this collaborative foundation, we inspire further innovation in health and sustainability.

Read our research, Prospects for Innovation in Healthy Food. Enter your email address to receive the PDF.

Let’s collaborate. Contact us to learn more.